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姜 珊

作者:资环学院   来源:  时间:2015-09-14


个人简介

 

姓名:姜珊     

Email:jiangshan@cnu.edu.cn

 

教育背景

 

2010—2013 澳大利亚昆士兰大学 University of Queensland, Brisbane, Australia PhD of School of Tourism
2005-2007 美国德克萨斯理工大学 Texas Tech University Master of Science in Restaurant, Hotel, & Institutional Management
1996—2000 南开大学商学院旅游系 经济学学士学位

                         

学术成果

 

1. Jiang, S., Tao, L., Scott, N., & Ding, P. (2014). Understanding the “Chinese Dream” from a means-end perspective: An exploratory study of Chinese outbound tourism markets, paper accepted by 2014 “Tourism and the Chinese Dream” Symposium, Gold Coast, Australia.

2. Sha, Tao, L., & Jiang, S. (2014). The investigation of “Donkey Friends” travel behaviour: Cased study on Lyve website. Paper presented on 2014 “Tourism and the Chinese Dream” Symposium, Gold Coast, Australia.

3. Jiang, S., Scott, N., & Ding, P. (2014). Using means-end chain theory to explore travel motivation: An examination of Chinese outbound tourists. Journal of Vacation Marketing, full text available online.

4. Jiang, S. Scott, N., Ding, P., & Zou, T. (2014) Exploring Chinese outbound tourism motivation using means-end chain: A conceptual model. In K. Huang & X. Li (Eds.), Chinese Consumers in a New Era: Their Travel Behaviors and Psychology (pp. 3-16). Oxon, UK: Routledge.

5. Jiang, S., Scott, N., & Ding, P. (2013). Using means-end chain theory to explore travel motivations: An examination of Chinese outbound market, paper accepted by 2013 CAUTHE Conference, New Zealand, Australia.

6. Jiang, S. Scott, N. & Ding, P. (2012) Exploring Chinese outbound tourism motivation using means-end chain: A conceptual model. Journal of China Tourism Research, 8(4), 359-372.

7. 姜珊. 旅游目的地营销 [A]. 邹统钎. 旅游目的地管理 [M]. 第三章.北京:高等教育出版社,2011. 88-116. [教育部旅游专业组推荐教材]

8. 高峻,叶欣梁,孙瑞红,Noel Scott, 姜珊,丁培毅. 旅游发展政策与实践 [A]. 高峻. 中国-澳大利亚旅游发展比较研究 [M]. 第一章. 北京:中国旅游出版社,2011:1-38.

9. Jiang, S., Scott, N., & Ding, P. (2011). Studying Chinese outbound leisure travel motivation: A Means-end approach, presented on China Tourism Research Symposium, Brisbane, Australia.

10. Jiang, S., Scott, N., & Ding, P. (2010). A study of Chinese outbound leisure tourists’ motivation and satisfaction, presented to the Asia Tourism Forum, Hualien, Taiwan.

11. 姜珊. 评析中美旅游和饭店管理专业教学和培养模式---兼对我校旅游管理学院专业化和国际化发展道路探讨 [J].《北京第二外国语学院学报》. 2009年 6月增刊: 60-64, 51.

12. 姜珊. 旅游管理学院教学质量调查与分析 [A]. 周烈、邱鸣. 教育教学探索、改革、创新(二) [M]. 北京:旅游教育出版社,2009: 245-256.

13. 姜珊. 中外饭店集团在中国发展的优劣势之比较 [C]. 首届海峡两岸旅游观光研讨会论文摘要集. 2008:14.

14. Jiang, S. & Yuan, J (2007). Motivations of the prospective US-bound Chinese leisure travelers and its implications, presented on 2007 Asia Pacific CHRIE Conference, Beijing, China.

15. Jiang, S. & Yuan, J. (2006). Motivations and behavior intention of Chinese outbound leisure travelers to the United States, presented on 2006 Tourism and the New Asia Conference, Beijing, China.

16.Jiang, S. & Yuan, J. (2006). Motivation of Chinese outbound travel market to the United States. Paper accepted on 2006 Asia Pacific CHRIE Conference, Hualien, Taiwan.

 

国际合作研究项目

 

1. 2014 Inte !E : Chinese Outbound Tourism Market Business School, The University of Queensland, Australia (澳大利亚昆士兰大学商学院)

2. 2013 International Student Travel: Opportunities for the Gold Coast Tourism Industry Queensland Tourism Bureau, Australia(澳大利亚昆士兰州旅游局)

3. 2013 Global Change on Tourist market development and destination marketing Griffith University, Australia (澳大利亚格里菲斯大学)

4. 2013 Tourism in China: Emerging Trends and Issues Griffith University, Australia(澳大利亚格里菲斯大学)

5. 2012 Australia Tourism Industry Labor Force Development 基金来源:World Tourism Organization (WTO)世界旅游组织

6. 2011 Online Distribution Project in Tourism Australian Tourism Data Warehouse (澳大利亚旅游局数据库)

7. 2006 Motivation of Chinese outbound travel market to the United States Purdue University & Texas Tech University (美国普渡大学&美国德州理工大学)

 

社会兼职

 

1. 《<Tourism Management> 旅游管理》 审稿人

2. 中国地图出版社《<Lonely Planet>孤独星球旅游丛书》中国区兼职顾问

3. 《<Encyclopedia of Tourism 2014>旅游大百科全书》合作作者